SEO Expert Guide – Free Site Promotion
Create your proposition, identify your key words and optimize your site and pages.
Now we turn our focus to site Advertising, starting with free techniques. In marketing parlance, we are referring to PR here. My primary message is that free marketing opportunities abound on the web, but people have a tendency to invest their own time in the wrong areas!
If people spent half the Moment They generally invest on reciprocal link requests and spent it equally across all the other strategies and tricks that I am likely to let you know about, they’d do better!
(a) Google PageRank
Much has been written – and obsessed To find out the PageRank of any site, the best way is to get into the Google Toolbar or use the Top25Web Google PageRank Calculator.
What you Want to remember – over All else is that PageRank is only relevant in ordering search results, in which sites have a comparable search relevancy for the words searched upon. In other words, PageRank is simply likely to be (very) important for you if you are working to enter an extremely crowded marketplace (eg. Real estate) at which there are already countless recognized, optimized websites.
Google describe Pagerank as emphasizing In essence, Google interprets a link from page A to page B as a vote, by page A, for page B”.
Thus, to increase Google PageRank, you Needs to get links from other websites to yours – and lots of them. Additionally, links from sites with higher PageRanks are far more than those with very little if any PageRank. As an example, just 1 link from a PR10 page (if it is the only link on that page) would be enough to earn your linked page a PR8, but you might need nearly 350,000 links from PR3 pages to achieve the exact same result!
I hope my point on PageRank hasn’t Been missing you! You’ll have to work very hard indeed to receive your PageRank up to a good level. Investing your time wisely is important, or you may devote the rest of your natural life becoming fast!
You should just really seek inbound Links from pages ranked 6 or better (as subsequently the chances become playable and worth of the effort). Only remember that (as loads of different folks know this too) your typical PR6 website owner gets inundated with polite linking requests.
Also Bear in Mind That PageRank works in In case a PR6 site links to a PR0 website (for instance, your new one) it will dilute slightly it is own PageRank. Now who’s going to do that simply to give you a hand?
If you must send out reciprocal link Requests to other websites, there’s a protocol to observe. Firstly, you only ought to find links with related websites as anything else numbers to unethical behavior. Secondly, set a link to their website on your own site . Thirdly, send a polite note to the writer of that website, pointing out everything you’ve done and inviting her to subdue. In case the email address of the webmaster is not clear from the site, look up the technical contact from the site’s domain name listing (which you can bring up in Domain Search).
Be specific for What link – and essential Word rich link text – you’d like them to use and ship them that the HTML code ready, so that they do not need to think too much!
Just take my advice though; this is Likely to become a mostly fruitless and very time-consuming task. You are much better off focusing your efforts on obtaining a few important links from a very small number of crucial site types, which I summarize below.
Directories are a courageous attempt To make a human-maintained taxonomy of the whole web. Such sites are given much authority by the internet search engines, with a PR8 for the Open Directory Project (DMOZ) and for Looksmart, and PR10 to get Yahoo Directory.
As directories are in the Company Of giving websites like yours outbound links, they would appear a fantastic spot for you to start your promotional actions! Directories like DMOZ additionally sell their outcomes to countless other sites (like Google) so 1 connection can easily become several hundred!
Primarily, you should create a list Description of the site in less than 30 words. This ought to be similar to what you came up with for your Meta-description tag (see part 5) and loaded with the perfect search phrases. My information is to produce a somewhat different version for every directory submission you make (so that you can then track the effectiveness of each submission, when they show up search motors fed from this directory). Doug opts for:
Second, you need to research the Do a search in your top four keywords – and on your competitors’ URLs – in the top directories. Make a record of the most popular types returned. In chosing between different categories, consider two things into consideration; (a) is that the category knowingly maintained by means of an editor (better when it is) and (b ) ) is the website targeted at a specific regional market (in that case you need to favour a regional group ).
Thirdly – Once You’ve selected Your class – pay close attention to the design & entry guide for each directory (and correct your description accordingly).
I am going to Deal with submission to Yahoo! as a paid inclusion (and cover it in the next portion of the guide) too, in my experience, it’s very hard to get recorded in Yahoo! Directory about the fundamental submission.
DMOZ is run completely by volunteers And each site is assessed by hand in a process which could take several months. Begin by submitting your site. Wait three months before sending a polite following email address to the category editor. If you hear nothing after a further three months, send an escalation email into this category editor above your category. If, following a further 3 months you’ve had no response, request assistance in the Open Directory Public Forum (http://resource-zone.com) then (shortly afterwards) escalate to DMOZ senior employees.
Looksmart functions in a similar and must typically locate you get a faster answer. Since MSN stopped using Looksmart directory outcomes, this directory has come to be slightly less crucial (but alliances might change quickly in SEO, so I would still recommend giving this some attention).
An excellent list of minor Directories (that are SEO -friendly) could be found in Info Vilesilencer. Don’t work your way through this list if you have the time (since this continues to be time much better spent than pursuing mutual inks).
1 last point. Do not keep Re-submitting into (for example) DMOZ, in the expectation you’ll get a quicker turnaround. You won’t. Every time you submit, it is like visiting the rear of the queue. Should you really overdo it, you may simply be ignored as a spammer. Patience is a virtue !
(d) Search Engine Submission
Don’t Use search engine submission software! A number do not do the job correctly (as their hyperlinks come out of date) and some search engines will actively block or blacklist such entries. Google, in their own Guide for Webmasters, state”do not use unauthorized computer programs to submit pages, check rankings, etc.. Such programs consume computing resources and violate our terms of service. Google does not recommend the use of products such as WebPosition Gold(TM) which send automatic or programmatic queries to Google”.
My advice is only to perform a search On Google for keywords “submit URL”, “submit site” and then “add to list” in turn and work your way slowly through the top 100 results. Use exactly the identical description you used for the directory submissions.
There are numerous search engines, You could well spend a few happy weekends on this activity alone. My advice would be to check the PageRank of every engine’s homepage before bothering to submit. Anything less than PR4 is not worth the hassle.
(e) Forum Participation
We get onto a few of the most Interesting little areas of totally free site marketing. I suggest you research some regions of interest associated with your site and identify at least 2 forums you may join through a search on Google (select from the top 10 results simply, where pagerank of the forum homepage is currently PR5 or greater ). You’ll remember from his proposition that a key customer segment for him would be the DIY door more healthy.
Post template that has the URL of your site. Then begin posting important items of real help to your viewers. As you can see later, Doug has established a site on his website to help clients with their common door DIY queries. It is his website to which Doug hyperlinks in his signature record and he posts roughly two entries a week on his Sunday coffee.
Don’t abuse the discussion! Input into Them with real enthusiasm rather than promote your site within the body of your own postings. Let you competency and ability talk for you and you’re going to find your postings (and your signature file connection ) showing up in search engine results and bringing highly concentrated click-throughs from forum members.
Now you are going to discover the Single greatest free way to promote your site; post submission. Research (like you did for discussion ) a few article repositories with categories related to your website (PR5 or above only please). You also need to look in Yahoo! classes that collect and distribute absolutely free content to your own members.
Doug submits four posts to five Different websites in their DIY category. Every article includes a single (topical and keyword-rich-anchor-text) connection to his site in the main body of the report and a link for his website and blog in the source box (“about the author”) in the base of the article. Each of the articles are optimized because of their keywords and key word chains.
He’s surprised to find (I) that he Gets a lot of direct, higher quality traffic from these websites, (ii) his articles appear near the top of search results on a few of the three-word keyword chains and (iii) this appears to help him get PageRank more quickly than some of those other free methods he has used. He is not alone in discovering this and now you also are in possession of the essential nugget.
Building on the prior point, Doug Manages to get some of the posts accepted for publication from popular web DIY newsletters. He also creates his own monthly email newsletter that customers may register for on his site. This helps to build a mailing list of high-value clients and to create an ongoing relationship with them. He finds, with time, that he gets a great deal of repeat business this way (peppering his publication with regular special offerings ). Please do copy Doug. It does not require an awful lot of effort to get this done and it always pays better than an endless concentrate on reciprocal link-building.
(h) Blogs and RSS
There’s a Good Deal of hype on the market About blogs. A lot of the hype is well-deserved. Blogs are transforming regions of politics, the media and social issues. They’re also appealing to search engines, as often refreshed and dense content which tends to be naturally optimized for research. A site, put simply, is”an online journal of content and Web links, sorted in chronological order, with the most recent in the top”. The slang term”Blog” was coined, to avoid confusion with internet server log files.
And chooses to sponsor his”DIY Doors” blog on his own servers. Based on his experience of their customers’ most frequently asked questions,” he assembles a collection of postings encompassing them. Several of these postings are the very same text he used in his post entries. In addition, he opts to sponsor an ATOM feed of his postings as well as an RSS 2.0 format feed, he generates from the ATOM feed, using Feedburner.
He submits his blog to expert In addition, he adds his RSS feed to myYahoo, Syndic8.com, Technorati, PubSub.com and Feedster. He then utilizes Ping-o-matic to inform the motors when he’s upgraded his website.
The blog becomes the online Equivalent of Doug’s high road information service to local DIYers. With every hardware sale on the internet, he sends an invoice with links to his website, so that customers get an after-sales support superior to all those of the competitors. Clients may also post queries to him by email using an online form on his site. He then answers these questions on the website. Sometimes customers comment on his answers, adding tips of their own.
Doug is delighted with this and sees The entire site as a true differentiator for him in the marketplace. With time, the major search engines come to discuss his opinion (and his blog rankings higher at the end than the primary site).
Through the years, he discovers that his site Has built up quite a following and one or 2 other webmasters begin to syndicate his RSS feed on their DIY sites. This becomes a very welcome source of targeted traffic (along with being a fair bit of fun).
(I) Outbound Links
You will recall before, I pointed out Out that PageRank works in reverse, with credit granted or exchanged for the caliber of your links. In his website, Doug adds in the sidebar four hyperlinks to the top DIY sites on the web (each with a PR7 or even better ). You must do the same, using keyword-rich anchor text, followed by the official name of the website. As an example from Doug’s site:
DIY door fittings
Don’t overdo inbound links and attempt To come across complementary sites rather than direct competitors, or you will just wind up sending traffic off your site. Never put outbound links on websites where your customers purchase or cover their merchandise!